Mobirise Web Page Builder
We're sharing our expertise and contacts to raise money for our own start-up, Wearable Concepts. Help us as we help you!


“It’s us that need to be creative. It’s our ideas that need to be new and different. It’s our thouhts that need to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.”

David Cato - Founder 

Our sister company "Wearable Concepts have been on an exciting journey over the last two years developing ground breaking new materials and technologies for wearable devices, mobile and sports gadgets for some of the most recognisable brands in the world. We reached this milestone after years of launching other people’s brands and products into the market where we found our inspiration. To continue our journey, we're offering a few lucky start-ups the opportunity to back us on our journey as we share our expertise. We develop your identity, product and market strategy. Uniquely, apply now and we'll back you all the way and give your business the tools and skills you need to take the controls with confidence. Everything sourced or provided externally is supplied direct from the vendor at cost with the aim of building the businesses own infrastructure. Join us in the adventure

Website Design & Branding

“Create your own visual style… let it be unique for yourself and yet identifiable for others.”       – Orson Welles

For any start-up or business kick-start it's imperative to have a professional looking website to engage prospective customers or investors which give a taste of your brand and story. Using our design tools, experience and your media assets we create your all-important first impression which aids first contact. We have optional extras including integrated web shop and custom HTML Functions. Crucially the website can be maintained simply by you once online.  

Brand in Your Hand

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
– Seth Godin

So, you're online and networking with customers or investors or both. We have a network of suppliers including MOO London who can help you stand out. We develop your brand by creating business cards, stickers, stationary, flyers or brochures that communicate your personality and message to your target audience. Be loud and proud. 

Social Media & PR

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin

Social Media & PR are viewed as black arts by many but we can help you begin to create your social presence. From securing your brands social tag to building a following with relevant original content from your business. We also help you enter the world of PR in terms of building your tailored database of local and national journalists, generating press releases and applying to relevant awards in your sector if merited. 

Special Projects 

"Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."  - Steve Jobs

2direct can help you through the process of developing your idea, prototyping, patents and selling your idea into a national retailer, local consumers or exporting to the rest of the world. We also have experience in the areas of developing pricing structures, channel strategies and contracting global distributors and manufacturers both in the UK & Asia.


We create awesome affordable mobile-friendly websites. No coding, just great content. using the feature rich Mobirise building blocks and tools to minimise creation time whilst delivering amazing sites within a tight budget or timeline. Additional cost features such as social media feeds and shopping cart are available to quickly deploy if needed. 


In our experience no one makes cards like MOO London in terms of choice of shapes, colours, creative tools and features so 2direct design and deliver business cards, stickers and promotional materials that really stand out.